Evolution of a Logo

A logo is a graphic representation of a company.

Then list and define the #2- 5 Principals of Effective logo design.

2. Know the principles of effective logo design
-simple
-memorable
-timeless
-versatile
-appropriate

3. Learn off Other's Successes and Failures
-successful logos
-failing logos

4.  Establish Your Own Logo Design Process
- The design brief
-Research and Brainstorming
-Sketching
-Prototyping and Conceptualizing
-Sent to Client for review
-Revise & Add Finishing Touches
-Supply Files to Client and Give Customer Service

5. Learn The Software & Complete The Logo
-master the software you are using to design your logo


Compare the three logos and their effectiveness in section #3- Successes and Mistakes.
-first one is simple, and eye catching
-second one is too complicated
-third one has too much information